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Basic Fundraiser Framework

Whether it's your 1st or your 20th consecutive year, this fundamental framework is tailored to accommodate groups of all sizes. Use this as your launchpad for organizing a successful and well-executed fundraiser.

Step 1: Distribute Cards and Set Individual Expectations

Starting out on the right foot will set you up for success and setting the proper expectations could be one of the most important steps. The magic of fundraising comes when many helping hands do their own part. Here are some things to consider:

  • Schedule a "pick-up" day when everyone will pick up their cards.

  • Clearly communicate the expected number of card sales and the fundraiser end date to each person.​​

OPTIONAL PRE-SELL: It is becoming increasingly popular to "pre-sell" cards before you receive your cards in the mail or even before your discounts are finalized. Doing this helps give your participants more time to sell and it can also help build a list of interested people they can return to later.

It might seem strange to sell your cards even before the discount list is finalized, but you will find that many of your donors simply just want to donate to your fundraiser regardless. On the sales sheet found below you will notice that the seller can record both if they made the sale or if the potential customer wants to wait until the deals are finalized. Even if the person doesn't want to buy that moment they are likely to buy when the seller remembers to return to them and asks them a second time when the cards arrive.


Step 2: Provide Sales Training and Resources

Review with everyone how the cards work and give examples of how they might sell them. Download this cheat sheet for your own reference or you can send it to all of your participants in your group:


Step 3: Establish Check-Ins and Have Fun

  • Schedule regular check-ins to monitor progress and address any challenges.

  • Foster a sense of friendly competition among players to boost motivation.

  • Recognize and reward top performers, whether through small incentives or public acknowledgment.

Step 4: Collect Money

Schedule a time when participants should turn in the money for fundraiser.

  • Expect some people will be late returning payments.

  • Plan this end date with an extra cushion in mind before season fees, tournament payments, or Glass Card invoices ultimately become due to compensate for unforeseeable circumstances.

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